This week’s lesson is going to be short & sweet, but it will leave you with a ton of valuable information. Basically at the end of this post you will know how to pick the most relevant keywords to target in the region you would like to target.

Recap on last week

In last week’s post I shared what type of keywords you should be targeting, how to find your competitors and spy on them, and how to shortlist their keywords to a list of about a 100 topics you can potentially rank for.

I used a parenting blog as an example and went on to gather the names of 8 websites my website will be able to compete with.

After that I took each of those website and used free SEO tools to find the keywords they are ranking for, which low to medium competition (meaning a newer website will be able to compete with an established one.)

Now, down to business … once you have your list of keywords you want to go ahead and find the ones that are trending on Google (in other words, people are searching for them, and the topic is relevant.) 

I’ll be continuing with the example of a parenting blog for which I gathered these keywords after analysing the website www.todaysparents.com (ideally you would have done this with about 8 – 12 websites).

Today’s Parents’ Website’s keywords with low competition and high search volume were:

growth spurts
games for babies
toddler games
new born baby
signs of labour
typing games for kids
flower names for girls
typing practice for kids
Baby registry/registries
Walking baby

Use Google Trends to shortlist your keywords

Visit https://trends.google.com/trends/?geo=US and type in your first 5 keywords and compare them … (make sure you select the country you would like to target as well)

In this screenshot  you can see that “new born baby” and “signs of labour” has the highest interest over time. 

After you’ve done this, you can remove the bottom three and only compare your top two. Once you have entered them, you can scroll down and have a look at the “rising” related queries. There will be a list of relevant, long tail keywords, which are of course the perfect topics for your next blog posts!

You can create a new spreadsheet and add these long tail keywords as additional topics to write about.

Now you can add the next three keywords to the two you’ve already added to Google Trends and compare them. After you’ve done this you can remove the keywords you have determined aren’t relevant to the region you are targeting. For instance after I compared all my keywords, I determined that the only keywords from my list with interest in South Africa over time are:

New born baby
Signs of labour
Walking baby

If you do this for all the competitor websites you listed in the first post of this series, you will have somewhere between 24 – 50 relevant topics to write about. You have a list of keywords you know people are searching for on Google, and for which the competition isn’t so tough you can’t compete for Google’s top spot. If you take these topics, write high-quality and relevant content that will keep users on the page, your Google ranking will grow higher and higher for these search phrases over time.

Using Google Keyword Planner to find more relevant topics

Another amazing tool you can use to find more relevant topics to write about is Google Keyword Planner … similar to Google Trends you can enter a keyword and find similar keywords along with their average monthly searches. You can also filter these results to the country you would like to target.

There you have it, two amazing free tools you can use to narrow down the topics you’re writing about. After you’ve followed these steps you can KNOW that the topics you are writing about are 1) not too competitive and are trending in your target locations.

f you want to stay in the loop on when new posts are released, make sure you follow me on Instagram. I’ll also be giving you the chance to ask me questions while this post series is being shared if you send me a DM requesting to be added to my close friends list.

Have questions? Send me a DM on Instagram and I’ll share an answer as soon as I can.

Paper Planery is fully booked until March 2021. Feel free to contact us for March 2021 projects

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