The thing I get asked by almost every client is … “how do I show up first on Google?” … this is a very valid question, considering all of us use Google to find resources that educate us, entertain us or sell to us. 

In my next few posts I will be sharing practical tips on how you can put together the perfect SEO strategy to help your website rank with Google.

You will learn how to find the right keywords to target, how to convert them into relevant topics and how to create the well-structured content that Google will love. I will also be sharing some amazing free tools and free resources of my own to help you in your SEO journey ahead.

This series will largely be focusing on SEO for informational websites, like blogs. Even though you can apply these techniques to any type of website.

To kick things off, I’m going to share a few SEO insights and explain a few things that YOU NEED TO UNDERSTAND before we get down to the strategy side of things.

What you need to understand about SEO before we start …

1. What is SEO?

SEO stands for Search Engine Optimisation. This is the process of setting up your website as well as the content that you share on your website in a way that increases your website’s visibility on search engines like Google and Bing. A practical example would be that when someone (a.k.a me on Sunday mornings) searches for a certain key-phrase like “easy flapjacks recipe” Google displays the results first that it deems the most relevant. The relevance is determined by factors like:

  1. How many relevant keywords the resource contains.
  2. How readable and well-structured your content is.
  3. The page’s bounce rate. The bounce rate is the  times previous users, with a similar search, spent on your page.
  4. Your domain’s authority: The domain authority of a website describes its relevance for a specific subject area or industry.  (e.g. when people search for advice about Facebook, a resource from will be deemed much more relevant than an article by a website like You can increase your domain’s authority by having multiple articles that have a high SEO ranking.
  5. Technical factors like your website’s speed, URL structure, meta-descriptions, mobile-friendliness and security.
  6. The count of backlinks there are of your article online.

2.  SEO has two aspects, your website’s content and your website’s technical performance

Many people may assume that SEO is something that is done by your website developer, and that the end of that. Even though your website should be optimized in the creation phase in terms of the aspects mentioned under point number 6. above, the biggest role player  is the content that you share:

The role your content plays:
  1. Your content must target specific keywords/key-phrases that are frequently searched for
  2. If your content targets a specific topic, and a user clicks on your link, your content must be relevant and user-friendly enough to keep the user on the page instead of leaving it after a few seconds. Ideally you want highly relevant content leading to a low user bounce rate.
  3. Your content must have a high readability (a 6th grader should be able to understand your article)
  4. Your content must be well-structured

(Just to name a few)

3. SEO isn’t built in a day

SEO isn’t something that can be achieved before your website launches, or can be done once-off. SEO is something that you should have a continuing strategy for that is taken into consideration with every topic you choose to write about. Everybody wants the top spot on Google, therefor it’s an ongoing battle of providing highly relevant content. To give you an idea, you need to write about 60 – 100 relevant articles before you will start seeing results.

4. There are tons of free tools to help you

Google realises how important their algorithm is, and that is why they have given us access to a lot of amazing free tools (along with other free third-party tools) that will help you find the best keywords to target, the best phrases to include in your article, what keywords your competition is targeting and tools to track your performance.

5. There is a science to SEO

Yes, SEO is something that is largely influenced by how relevant your content is, but it is possible to follow a formula to make sure that you give your content the best possible chance to rank on Google.

What will be covered in this SEO series

1. How to find the best keywords for your website

I will cover how you can:
  1. do competitor research and find out what keywords the top-ranking websites in your industry are targeting
  2. which of those keywords you can target even though your website is newer.
  3. What FREE tools you can use to achieve this
  4. You will end up with a list of keywords to target that you can possibly end up on the first page of Google’s search results

2. How to turn your keywords into relevant blog topics

I will cover how you can figure out which of the keywords you can compete with are the most relevant at the moment and what related topics you can also add to your list. I will also share how you can find terms to include in the topics you have selected

3. How to write & structure your post 

This post will cover all the blog post do’s and don’ts. I will share the ideal elements to include in your post, how often to include your key-phrase, how easy/difficult it should be to read and how long your posts should be.

4. How your website should be geared for SEO

This is the only topic that may require the help of your developer on some of the tips, but I will share guidelines for the images sizes you should upload. How to improve your page speed, how your website’s URLs should be structured, how you submit a sitemap, what a meta-description is and why it’s important & more.

5. SEO mistakes to avoid

Lastly I’ll be sharing SEO don’ts! What mistakes, or outdated SEO hacks can lead to negative SEO. 

6. SEO Wrap up

Here I will just be summarising all the steps you need to take and all the tools you can use to improve your website’s SEO.

If you want to stay in the loop on when new posts are released, make sure you follow me on Instagram. I’ll also be giving you the chance to ask me questions while this post series is being shared if you send me a DM requesting to be added to my close friends list.

Have questions? Send me a DM on Instagram and I’ll share an answer as soon as I can.

Paper Planery is fully booked until March 2021. Feel free to contact us for March 2021 projects

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